Originally posted on TechCrunch:
Think about your favorite app. Let me guess. It’s a consumer app — something like Uber, Instagram or Pinterest. So what do we do to get business apps into that list of favorites?
It’s rare to hear end users rave about an enterprise app that’s useful, simple, engaging and (dare I say) emotional – particularly all at the same time. We have some work to do if we want to perfect the enterprise user experience, which is why we should learn from beloved consumer products. If we put the user experience first and incorporate utility, simplicity, engagement and emotion into our products, we can make work just as easy and delightful as posting a photo.
Utility: What would you do without it?
The most important aspect of the user experience is utility. The design, simplicity and engagement of…
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