Apple Music’s Strategy Is No-Paywall Premieres, Not Exclusives

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TechCrunch

The idea of Apple Music struck fear in the hearts of listeners like me. The company had enough money to buy exclusives that could fracture and balkanize the world’s music catalog. The problem with exclusives on services like Tidal or Spotify is that only the tiny percentage of people who pay for their subscriptions can hear these songs when they want. It could have been the same with Apple.

But it turns out that through Connect and Beats 1 Radio, Apple Music has built a strategy that attracts debuts from the biggest artists in the world and makes them available to everyone for free.

This in turn attracts users to Apple Music’s free trial. Plus it’s a lot more friendly to listeners.

Music blog Hits Magazine yesterday reported in its “Rumor Mill”  that sources at the major labels say Apple Music has hit 10 million sign-ups, though those are all still free…

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