Take a look at the last decade’s fastest-growing companies. You’ll notice they have one thing in common: They’re all platforms.
YouTube was not the first video-hosting site, but it was the first to disrupt the stagnating online broadcasting model, creating a platform with digital engagement at its core. And the catalyst for Google’s exponential growth trajectory was when it opened its core search function to let people bid on keywords.
Facebook was not the first social network, but it was the first social network to view itself as a foundational digital platform, opening its APIs for apps and creative re-imagination.
If proved to be effective, innovation spreads like wildfire. Take the rise of the data scientist. Once only valued by a handful of Silicon Valley startups, Chief Data Officers are an integral part of today’s C-suite executives, found everywhere from the White House to Burberry.
It’s not uncommon for…
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